The Messy Rebrand of Post Malone

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With the release of his country album, Post Malone opened up about being called a “culture vulture” when he first emerged on the scene with his breakout hip hop single, “White Iverson.” This has raised many questions like why did he go country? Did Post Malone use hip hop for fame? And who really is Post Malone?

This is a deep dive / video essay exploring pop music’s obsession shifting from rap to country and how an artist like Post Malone has navigated this change. Today we will discuss the rise, fall & rise again of an American pop star, Post Malone.

2024 is the year of country music. It’s dominating the charts & selling out stadiums, while also platforming a ton of rising artists now destined to become household names (Zach Bryan, Kacey Musgraves). Not only has this caught the attention of record label executives but some of the biggest stars in music. Beyoncé dropped her masterpiece, “Cowboy Carter” earlier this year, Lana Del Rey plans to release a Jack Antonoff-produced country album in the coming months but neither have done it bigger than Post Malone.

The country album & rebrand of Post Malone come off the heels of a rocky few years for the “Sunflower” singer. His last two albums, “Twelve Carat Toothache” & “AUSTIN” failed to generate the usual frenzy a Posty album tends to cause and the artist hadn’t had a genuine hit record since 2019’s “Circles.” Posty even told The New York Times he felt he had “lost his sheen” as a hitmaker. That was until he saw what was happening in Nashville.

His latest album “F-1 Trillion” is a full on country album with a guest list of legends new and old like Tim McGraw, Chris Stapleton, Lainey Wilson, Jelly Roll, Hank Williams, Jr., ERNEST & HARDY to name a few. It sported Post’s sixth number 1 single and a song of the summer contender. The record also includes some of his most personal work to date. The song “Yours” being dedicated to his daughter and is about the eventual day that his kid will get married.

Post has been welcomed into the genre with open arms & recently performed at the Grand Ole Opry and the country music festival, Stagecoach. This new acceptance though has had him open up more about his early days in the industry & how the accusations of cultural appropriation drove him down a negative path.

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Chapters
00:00 Intro
02:04 The Rise & Peak Years
06:29 The Flop Era
08:43 The Problem with Modern Male Pop Stars
11:39 Gone Country
15:49 He makes Applebee’s music

Songs on the Soundtrack
“I Had Some Help” - Post Malone & Morgan Wallen
“White Iverson” - Post Malone
“rockstar (feat. 21 Savage)” Post Malone
“Saint Tropez” - Post Malone
“Pour Me a Drink (feat. Blake Shelton)” - Post Malone
“Last Night” - Morgan Wallen
“A Bar Song (Tipsy)” - Shaboozey
“Paint The Town Red” - Doja Cat
“16 CARRIAGES” - Beyoncé
“One Right Now” - Post Malone & Theresa Weeknd
“92 Explorer” - Post Malone
“Fade (feat. Ty Dolla $ign & Post Malone)” - Kanye West
“One Night” - Lil Yachty
“2016 XXL Freshman Cypher - Part 2” - Denzel Curry, 21 Savage, Lil Uzi Vert, Lil Yachty & Kodak Black
“My Way (feat. Monty)” - Fetty Wap
“Hollywood Dreams / Come Down” - Post Malone
“Waves (feat. Chris Brown & Kid Cudi)” - Kanye West
“Ball For Me (feat. Nicki Minaj)” - Post Malone
"Girl From Bossa Nova" - Ace Audio HQ
“Circles” - Post Malone
“Sign Me Up” - Post Malone
“Motley Crew” - Post Malone
“Cooped Up (feat. Roddy Ricch) - Post Malone
“I Like You (A Happier Song) [feat. Doja Cat]” - Post Malone
“Like That” - Metro Boomin, Future & Kendrick Lamar
“Goodbyes (feat. Young Thug)” - Post Malone
“Chemical” - Post Malone
“Stay” - Post Malone
“Running Over” - Justin Bieber, Lil Dicky
“Save Your Tears” - The Weeknd
“Is There Someone Else?” - The Weeknd
“Think! (The Jeopardy Theme Song)” - Merv Griffin
“Frisky” - Dominic Fike
“Find Your Love” - Drake
“love is embarrassing” - Olivia Rodrigo
“Bejeweled” - Taylor Swift
“PURE / HONEY” - Beyoncé
“Please Please Please” - Sabrina Carpenter
“L'AMOUR DE MA VIE (OVER NOW EXTENDED EDIT)” - Billie Eilish
“Kiss Me More” - Doja Cat & SZA
“Take What You Want (feat. Ozzy Osbourne & Travis Scott)” - Post Malone
“Grey” - Travis Scott
“Wow.” - Post Malone
“2024” - Playboi Carti
“I Love College” - Asher Roth
“SWEET ★ HONEY ★ BUCKIIN” - Beyoncé & Shaboozey
“Lies Lies Lies” - Morgan Wallen
“Viva La Vida” - Coldplay
“TYRANT” - Beyoncé & Dolly Parton
“M-E-X-I-C-O (feat. Billy Strings)” - Post Malone
“LEVII’S JEANS” - Beyonce & Post Malone
“BREAK MY SOUL” - Beyoncé
“Enemies (feat. DaBaby)” - Post Malone
“Guy For That (feat. Luke Combs)” - Post Malone
“Congratulations (feat. Quavo)” - Post Malone
“Money Made Me Do It (feat. 2 Chainz)” - Post Malone
“Deja Vu (feat. Justin Bieber)” - Post Malone
“When I’m Alone” - Post Malone
“Candy Paint” - Post Malone

tags: #postmalone