Is TikTok Holding METAL BANDS Back?

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For new metal bands, TikTok presents unique challenges. With the algorithm rewarding fast, engaging content often meme-based and let's be honest, quite cringe at times.

There's not much space available for musicians who thrive on creating music rather than punchy, nine-second clips. Many introverted artists are struggling to adapt to this content-first culture, leaving us to wonder: Is TikTok ultimately holding metal bands back in the long run?

For newer metal bands breaking onto the scene in 2025 and beyond, platforms like YouTube and Spotify might offer more meaningful opportunities for growth. A high-quality music video may resonate with fans who are more deeply invested in the genre. Meanwhile, tools like Newsletters and Patreon allow bands to build tight-knit communities, offering direct connections with loyal supporters who truly value their work.

While TikTok has its merits - offering fun viral moments and the chance to showcase personality - it’s clear the platform favours a specific kind of content that isn’t ideal for most metal bands, who are often quite introverted people. For those focused on building sustainable, meaningful careers, the answer might lie elsewhere: in platforms that let the music take centre stage, not the latest trends.

00:00 Intro
01:00 Musicians’ Introversion and TikTok Challenges
02:25 Why Bands Struggle with Content Creation
04:10 The Reluctance of Bands to Engage with Press
06:00 Effort vs. Reward on TikTok
08:08 Building Spotify, YouTube and Patreon
10:58 Historical Perspective: Word of Mouth and Music Promotion
12:00 Comparing 19th-Century Influencers to Modern Creators
13:00 Final Thoughts

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#tiktok #metalbands #metalmusic