
Huib van Bockel, former Head of Marketing at Red Bull Europe and founder of TENZING Natural Energy, unveils his journey of challenging industry giants at Madfest. With over 8 years at Red Bull, he witnessed the flaws in traditional energy drinks, sparking the creation of TENZING—a clean, plant-based alternative with green coffee, green tea, and Himalayan rock salt.
TENZING isn't just another energy drink—it's a revolution in sustainability and health. Free from artificial ingredients and dedicated to minimizing environmental impact, TENZING offers a natural energy boost without compromise.
Discover how TENZING resonates with a new generation prioritizing well-being and the planet. Now available in over 10,000 stores across the UK and multiple countries, TENZING is reshaping the energy drink sector with its ethical choices and commitment to transparency.