How The Pumpkin Spice Latte Accidentally Stole Autumn - Cheddar Explains

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Each year, Starbucks launches its Pumpkin Spice Latte around Labor Day, heralding the beginning of fall for many folks. Since its inception, the beverage has become the company’s most popular seasonal drink. With all its popularity now, it’s hard to believe that the pumpkin spice latte almost didn’t exist. So how did Starbucks manage to create such a countrywide phenomenon?

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