When Gordon Ramsay visited Da Mimmo in Dumont, New Jersey, he discovered something unusual: two of the owners' sons were social media influencers with a combined following of 3.5 million, yet their family's restaurant was struggling with just 800 followers. Vito and Vincent, one wearing a $35,000 watch, were shocked to learn their parents had fallen $500,000 in debt while they focused on their influencer careers instead of helping the business.
In this follow-up video, we investigate what happened after Gordon confronted the influencer brothers about their priorities and challenged them to use their massive social media presence to help save Da Mimmo:
- Did Vito and Vincent finally start promoting the restaurant to their millions of followers?
- How did their relationship with their hardworking brother Antonio change after learning about the family's debt?
- What happened when the brothers had to choose between their influencer careers and the family business?
- Did their social media expertise translate into real business success for Da Mimmo?
- Have they maintained their commitment to the restaurant, or did they return to their old ways?
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