Do all chips taste the same? (experiment)

Подробнее о видео

Do all crisps taste the same?

Science says 90% of "taste" is derived from our sense of smell and sight.

But is it true...

Here's how I've tested this.

1. I bought 10 most popular potato chips brands in the world.
2. Grinded them into powder and lined them up in random order..
3. Tried to guess which one's which while deprived of sight and smell.

Thanks for watching!