From Clicks to Couches: How ‘House Lingo’ Crashed the Party on Digital TV

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Recorded at MAD//Fest 2025

When your brand’s only furniture is a rug, you better know how to make it the star of the living room and the living room ad break. I

n this behind-the-scenes session, we’ll unpack how Ruggable’s first foray into brand TV, CTV and digital streaming turned our House Lingo campaign into a conversion-driving machine, and finally gave our performance mix the glow-up it deserved.

Spoiler: buyers don’t just live online, they live in houses. With rugs. Who knew?

Speaker: Charlotte Ford, Former EMEA Marketing Director, Ruggable

Stage: Digi Ads