The Power of a Clear and Creative Brief for Brand Success

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This episode features Grace Fung (Influencer Marketing & Comms Lead at COTY) and Kay Ganesh (Co-Founder of Hypesight). COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in colour cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimise its impact on the environment. COTY is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

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