Skoda and its Indian innings | Deep Drive Podcast Ep. 48 | Autocar India

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Skoda entered India in 2000 and made its mark immediately. Since then, 25 years have gone by and Skoda still stands strong while many of its rivals have succumbed. Hormazd Sorabjee - Editor, Autocar India - and Shapur Kotwal - Deputy Editor, Autocar India - discuss how the Czech brand started out and what helped it sustain.

Editor: Deven Bhalla
Archives: Shrey Vaid, Lincon Rodrigues, Ganesh Jadhav
Graphics: Yuvraj Dhumekar

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0:00 - Intro
2:19 - Skoda’s history
4:19 - How we got our hands on the Octavia
5:11 - Octavia established Skoda as a luxury brand
7:33 - Skoda paved the way for VW’s entry
8:43 - Story behind Skoda Laura
10:27 - Skoda Superb’s entry
11:39 - Fabia was targeted to get into mass segment
13:14 - How second gen Superb disrupted Audi’s market
14:46 - The DQ200 and DSG woes
16:53 - Skoda-Tata partnership
17:32 - Skoda’s edge over VW
18:35 - Skoda’s entry in the SUV market
21:23 - VW’s entry in India
22:22 - Why did Skoda never had a sub 4m Sedan?
23:17 - Impact of poor service and leadership change
23:42 - Third gen Octavia
26:50 - Sales drop after India 2.0 strategy
29:20 - Skoda’s future plans
30:53 - Skoda’s tax issue with the Government
34:34 - Skoda’s plan for Creta competitor
35:14 - What should Skoda do to bring down their costs?
36:51 - Skoda’s electric plan
39:05 - Is diesel an option for Skoda?
39:52 - Final thoughts

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