Evolving retail landscapes call for greater emphasis on convenience, consumer experience

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Amid evolving consumer trends in the retail space, physical retail has witnessed a resurgence in recent years, while online shopping has decreased globally this year, Standard Bank Group behavioural science and innovation head Shalia Naidoo has said.

During a media roundtable hosted by Liberty Two Degrees on October 24, she discussed the importance of understanding consumer behaviour and decision-making processes in the retail context.