Atarashii Gakko: Breaking Down Their Unique Style & Concept (From Debut To Stardom)

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Atarashii Gakko!, known in Japan as Atarashii Gakkou no Leaders (新しい学校のリーダーズ, lit. 'New School Leaders'), is a Japanese girl group formed in 2015. The group is jointly managed with Asobisystem, Twin Planet and TV Asahi Music. It made its Japanese debut in June 2017 under Victor Entertainment with the single "Dokubana", and its worldwide debut in January 2021 under 88rising with the single "Nainainai".

On December 7, 2023, Atarashii Gakko! made their U.S. television debut, performing "Tokyo Calling" on Jimmy Kimmel Live! After a successful North America tour in 2024, they were part of the matsuri ’25: Japanese Music Experience Los Angeles lineup together with Ado and Yoasobi.

On January 9, 2024, Atarashii Gakko! performed their first show at the Nippon Budokan, called "Seishun Shurai" ("Invasion of Youth").

Atarashii Gakko! adopts a philosophy of challenging the norms of Japanese society. Positioning themselves as the representatives of Japanese youth, the group’s guiding principle states: "In a time when only exemplar citizens are acknowledged, we strive to defy a narrow-minded society by embracing individuality and freedom." While the circumstances surrounding the group’s formation have never been disclosed, they stated on the radio program All Night Nippon that they had met in a supermarket discount aisle.

In 2020, Atarashi Gakko signed to 88rising, which promotes the group internationally. In 2021, they worked on new songs in Los Angeles with producer Money Mark, several of which were on their EP Snacktime, which released that same year.