Building Business Success One Marketing Video at a Time

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You can't intentionally create a viral marketing video. Period.

Sure, you can study videos that have gone viral and try to understand how to replicate attributes that may increase your success. But by definition, viral is unpredictable.

That's not a way to build a business - particularly in a world where content is exploding and people are overwhelmed.

Instead the solution is to create real value for real people. Even if it's only a few.

That's what Dan Allford figured out and has gradually built for a decade. Video content that delivers value, one user at a time. Over time that has created enormous aggregate value.

He's patient, determined and driven by a vision. Learn how he's made it happen.

Discover how unwavering belief and continuous innovation drove @ARCSpecialties success for over 41 years. We discuss the challenges faced, the importance of valuing every viewer, and the strategies that kept our mission alive despite the odds. Join us on this inspiring journey! #BusinessJourney #SuccessStory #Innovation #Entrepreneurship #Motivation #GrowthMindset #LinkedInSuccess #LongTermSuccess #EveryViewMatters #Inspiration #MarketingVideo #VideoMarketing #DanAllford #JohnnyTyler #IndustrialMarketing #ManufacturingMarketing #MarketingForManufacturers #Robots #Welding #RoboticIntegrators #contentmarketing