
The Branded Content Marketing Association (BCMA) has been at the forefront of the Branded Content industry for the past 20 years and invests in ground-breaking research, training and education which is at the heart of the association. It enables connections with the leading experts in the branded content and influencer marketing industries. BCMA continues to lead the debate on what makes great branded content and influencer marketing, how brands, producers, agencies, platforms, media owners, publishers and content creators can engage audiences for maximum benefit and payback. More recently the BCMA has focused on the extraordinary growth of Influencer Marketing that is now reaching critical mass, and continues to prove the effectiveness and promote the value of branded content and influencer marketing, through best practice and shared learning.