Indira Paganotto & Mochakk - The Art of Exponential Growth: Capturing an Audience

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Two self-made artists, two different paths, and two crazy rises on social media. Join Indira Paganotto and Mochakk for a discussion hosted by Frank McWeeny & Sarah Story.

With a combined following of over 2.8 million on Instagram (Mochakk: 1.4M; Indira Paganotto: 1.4M) and 1.3 million on Tik Tok (Mochakk: 1.2M; Indira Paganotto: 96.8K), both artists know how to harness the power of social media to connect with and grow their audiences. Learn how to optimize social media to expand your platform, build your brand, and obtain real insights about how social media plays an integral role in the day-to-day life of some of the world’s most followed DJs.

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☞ Indira Paganotto

Indira Paganotto, born in 1992, has risen to prominence as one of Spain's most iconic artists, known for her diverse and energetic sets that seamlessly blend 90s disco with contemporary underground techno. She has headlined major global events like Awakenings, Tomorrowland, and Circoloco and resided at exclusive venues like Amnesia Ibiza.




@IndiraPaganotto

☞ Mochakk

Rising up out of Brazil’s hotbed of formidable talent, @Mochakk (Pedro Maia) is a meticulate producer and performer of house music, who infuses his art with traditional Brazilian music and skate and hip-hop culture.

Watch Mochakk's set for Cercle:




☞ Sarah Story

London-based house DJ and presenter for BBC Radio 1's Future Dance.


☞ Frank McWeeny

Digging beyond the crates, joining the dots behind the dots and navigating music’s rich narrative; for Frank being a DJ & broadcaster is more than playing records. It’s also about telling the tales around the sounds, celebrating real scenes and cultures. Frank is a writer, broadcaster, DJ, audio producer and presenter for BBC World and BBC Sounds.


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Chapters
00:00 Introduction
00:38 How Mochakk & Indira Paganotto Grew on Socials
12:30 Misconceptions about Social Media
18:32 Successful Instagram Post Deconstruction
23:26 Authenticity: The Balance between Personal Life & Image Projection
26:23 Successful Tik Tok Post Deconstruction
28:56 Personal Reaction to Success on Socials
35:06 The Pressure of Analytics
38:36 The Process of Social Media Activity
42:40 The Recipe for Success on Socials?
46:00 Why Some Posts Perform Better Than Others
53:11 Is a Career without Social Media Possible Today?
54:02 Fire Questions
1:00:40 Live Example of a Post by Indira
1:01:50 Questions from the Audience

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