Key Insights for Industrial Marketers in the Changing Landscape of Customer Behavior

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See the highlights from Kerry Nedic's keynote at the 2019 Industrial Marketing Summit.
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Kerry Nedic, VP of marketing communications for Emerson's discrete and industrial group, shared her insights on enabling sales in the industrial buyer's journey at the 2019 Industrial Marketing Summit. She stressed the importance of aligning sales and marketing teams to achieve common objectives, focusing on customer behavior and the changing landscape of industrial business. Nedic noted that industrial marketers must also understand generational behavior differences and adapt to new buying preferences. She emphasized the need for transparency, constructive feedback and continuous communication. By following Nedic's lead, industrial marketers can better enable sales and succeed in the industrial buyer's journey.

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