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In this episode, I'm chatting with Hilda Perez, COO of Salud, a family-run nutrition and wellness company with deep roots in the Latino community. With a legacy spanning 35 years, Salud has rebranded to stay competitive in the evolving health and wellness industry. Hilda shares the challenges and triumphs of the rebranding process, from upgrading their packaging to refining their digital presence—all while staying true to their mission of providing high-quality vitamins and supplements.


We discuss the importance of branding in the wellness space, how to navigate supply chain issues, and the critical role of maintaining trust with a loyal customer base. Plus, Hilda offers valuable insights on finding the right partners for a successful rebrand and positioning a nutrition brand for national growth.






→ Visit Salud's website to learn more:salud.co ()


→ Get your Rebrand Checklist:⁠⁠⁠⁠ (about:invalid#zCSafez)


→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠ ()


→ Ready to transform your brand? Visit: ⁠⁠⁠⁠ ()






Key Takeaways:

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Choose Your Partners Wisely: Vet and select partners with the necessary expertise and transparency to bring your vision to life. This sense of collaboration can prevent costly delays and ensure alignment with your business values.

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Balance Tradition and Innovation: While introducing modern elements to your brand, consider maintaining aspects that resonate with existing customers. For Salud, this meant retaining old product names and emphasizing our heritage to maintain customer trust.

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Prioritize Cohesive Branding: A rebrand is not just about a fresh look. It's about ensuring that every detail, from product design to digital assets, aligns with your brand ethos. This cohesion fosters credibility and opens up new growth opportunities.






nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth






This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.

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