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In this video, we explore Perplexity AI's strategic move to introduce search advertisements in the fourth quarter of 2024. As an emerging AI-powered search engine, Perplexity aims to challenge Google's dominance in the $300 billion digital advertising market.

Perplexity AI plans to implement a novel advertising model, featuring "sponsored" questions with AI-generated answers approved by advertisers. This approach seeks to provide users with relevant, high-quality information while offering brands a unique platform to engage audiences. We delve into Perplexity's discussions with top brands, its competitive pricing strategy, and the potential impact on the search advertising landscape.

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