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Billionaire Protects Amazon Rainforest from Harm

In 2005, Swedish businessman Johan Eliasch took a radical step—he bought 400,000 acres of the Amazon rainforest to stop deforestation. 🌳✊ Shutting down logging operations overnight, he turned the land into a sanctuary for wildlife. But he didn’t stop there.

In 2006, he co-founded @CoolEarth to expand protection efforts globally. By 2024, his initiatives now include a groundbreaking basic income program for rainforest communities, proving conservation and empowerment go hand-in-hand.

This is capitalism rewired: power used to protect, not exploit.

💬 Should more billionaires follow his lead?

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