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“Sports Forever” emphasizes that being a fan is not just a momentary engagement but a lifelong journey, with ESPN at the forefront of that experience.

The campaign features the legendary voice of former ESPN anchor Lee Leonard, encapsulating the essence of this message. It juxtaposes Leonard’s original prophecy from the first ever SportsCenter broadcast with a reminder of ESPN’s unwavering love for sports and the exciting future that beckons.
As ESPN lays the groundwork for this new era, it reaffirms its commitment to delivering and innovating for fans, ensuring that “Sports Forever” reflects the essence of what being a fan truly means. Fans are invited to join ESPN as it embraces the future of sports together, guided by the spirit of “Sports Forever.”

✔️ Subscribe to ESPN+
✔️ Get the ESPN App:
✔️ Subscribe to ESPN on YouTube:
✔️ Subscribe to NBA on ESPN on YouTube:
✔️ Watch ESPN on YouTube TV:

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