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In this live website audit, I dive into a detailed review of Hillary's website, , which specializes in nutrition and dietitian services for athletes. I start by evaluating the homepage, highlighting the importance of balanced design elements such as logo visibility, appropriate button sizes, and concise, relatable headers. I emphasize the need to match button fonts with navigation links for a consistent appearance and suggest shorter, impact-driven headlines that resonate with potential clients.

I also review the service offerings, recommending clearer distinctions between coaching and consultations through brief blurbs that outline each service's unique benefits. I advocate for the simplification of headings and the consistent use of fonts across different sections to enhance visual appeal and user experience. Additionally, I point out the redundancy of multiple calls to action on a single page, advising a limit of three to avoid overwhelming visitors.

The discussion moves to optimizing the about page by better organizing content to tell a cohesive story — from the company's philosophy to individual team member introductions. I also advise consolidating services into separate pages to boost SEO effectiveness and provide more comprehensive information for each service.

For SEO enhancements, I recommend refining SEO titles to include relevant keywords and adjusting headers to integrate these keywords organically throughout the website. I underscore the importance of using location-based descriptors in SEO titles to improve local search rankings.

Overall, I commend the website's cohesive design and clear messaging but suggest several tweaks to improve readability, user navigation, and search engine optimization.

#websiteaudit #dietitian #squarespacewebsite

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