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BMW Mocks Mercedes Boss After 49 Year Career Ends!

When Dieter Zetsche retired as Mercedes-Benz CEO in 2019, BMW stunned the world with a legendary tribute. Their viral video showed Zetsche leaving Mercedes—only to drive off in a BMW i8 Roadster with the cheeky tagline 'Free at last.' This wasn't just a dig; it was a masterclass in marketing genius.

By humanizing a rival CEO and celebrating his legacy, BMW turned corporate competition into mutual admiration. Even Mercedes applauded the move on social media! The lesson? Great brands compete fiercely but respect deeply.

💬 What’s the most creative corporate tribute you’ve seen? Comment below!*
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