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Here it is. The brutal truth of how I built Artizen into an “overnight success” after nearly two decades in the salt mines. We've awarded millions to creators and built something people want to be a part of.

Artizen might still explode. A thousand things could trigger a “rapid unscheduled disassembly.” But for the first time, we’ve reached escape velocity—and I can see the stars.

Now is the time to tell our story. The story of grit—five failed startups, bankruptcy, and countless panic attacks. The story of rage at our broken institutions—stiffing the artists, scientists, and builders who make the world rich. And the story of love—friends who believed in me, family who sacrificed for me, and my wife, who stood by me as I set our life on fire.

But mostly this is the story of obsession—the kind that fuels you, haunts you, and keeps you tethered to the mast until the ship sinks or the storm breaks.

Because obsession beats talent.
Obsession beats discipline.
Obsession wins.

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