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In today's episode, I have the pleasure of chatting with Rheanna Nutter, the founder of the Chronic Success Society. As an experienced entrepreneur battling chronic illness, Rheanna empowers other 'chronicpreneurs' to excel in their businesses without compromising their health.



We'll talk about her unique journey, the motivation behind her mission, and her transformative decision to rebrand from a previous business that was fulfilling but felt incomplete.



If you think rebranding only happens when things are bad, this conversation will certainly change your perspective!



→ Rheanna's Website:



→ Grab a Rebrand Checklist:



→ Are you a squiggle or a square? Go to jesscreatives.com/quiz () to find out



→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand () for help





Key Takeaways:



🔑 Follow Your Passion: Rhianna transitioned from her old brand, Virtual Unicorn, to create something that was more aligned with her true passion—supporting entrepreneurs with chronic illnesses and disabilities. The key is identifying what genuinely makes you happy and building your brand around that.



🔑 Progress Over Perfection: Rebranding doesn't have to happen overnight. Rhianna emphasized the importance of taking things one step at a time to avoid burnout, a crucial lesson for any entrepreneur. Even a year later, she considers her new brand a work in progress, highlighting the significance of prioritizing health and well-being over ticking all the boxes.



🔑 Empathy in Branding: Shifting the brand voice was one of the hardest parts of Rhianna's rebranding journey. She moved from a quirky, sassy tone to a more empathetic one to better connect with her audience. This switch not only resonated more deeply with her clients but also allowed her to foster a safer and more supportive community.

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