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Raising money for original art and entertainment projects is insanely difficult. Whether you come from film, TV, theater, gaming, or the emerging XR industry, fundraising is a complex patchwork of debt instruments, tax breaks, grants, pre-sales, and private investment. Just look at Orson Welles, one of the greatest filmmakers of all time, who famously said “I've wasted the greater part of my life looking for money. It's about two percent movie making and 98 percent hustling.”

But does fundraising need to be this difficult? Or can we invent a new model for financing projects that is more equitable, transparent, and artist friendly?

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