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Yes, you should list your prices on your website –– you don't HAVE TO do a sales call to get clients.

If you’re a fitness or nutrition coach and avoid listing prices on your website, you could be missing out on clients. Today’s clients value transparency and want to understand the value of your services upfront. Your website should include the same information you’d share on a sales call, saving time and building trust with potential clients.

First, bring your sales call messaging to your site so clients see your value right away. Showcase client transformations through testimonials and case studies, even if they’re not weight loss focused. Include starting prices or ranges to create transparency and attract the right clients. Finally, highlight what makes you unique, whether it’s certifications, niche expertise, or personal experience that sets you apart.

By raising the standards of your website, you can attract more clients and free up your calendar. Need help? Message me on Instagram or visit my website:

#fitnessbusinesstips #fitnessbusiness #fitnessbusinesscoach

I'm Jess, an award-winning web designer and the owner of Jess Creatives. I offer graphic and web design as well as SEO and consulting to help you save time and look good online.

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