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In this episode of BrandWhys, I'm diving into why your website might be holding your brand back, even if it looks great on the surface. Many business owners treat their websites like static brochures, but in 2024 and 2025, that approach won’t cut it. I’ll share how big brands like Patagonia are leveraging their websites as dynamic tools for storytelling, market research, and sales — and how you can do the same, no matter your business size. If your website hasn’t evolved with your brand, it’s time for a change.

→ Grab a Rebrand Checklist:

→ Are you a squiggle or a square? Go to jesscreatives.com/quiz () to find out

→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand () for help


Key Takeaways:

Think Beyond Pretty: A well-designed website is crucial, but it’s not enough to just look good. Your site should serve as a storytelling platform, a real-time market research tool, and a sales funnel.

Evolve With Your Brand: Your business and market are ever-evolving, so should your website. Outdated content can make your brand seem irrelevant and could harm your credibility.

Measure Success: Keep an eye on key metrics like engagement rates, conversion rates, and return visitor rates to understand how well your website is performing and identify areas for improvement.

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