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In this video, we delve into Google's recent implementation of the srsltid= parameter in organic search listings and its implications for SEO and attribution. Initially introduced in 2022 for Google Merchant Center listings to enhance tracking of product clicks, this parameter has now expanded to organic search results as of August 2024.

We explore concerns that this change may blur the lines between organic search and Google Shopping, potentially leading to misattribution of traffic sources. Additionally, we discuss the challenges posed by the proliferation of unique URLs due to the srsltid= parameter, which could complicate SEO efforts and data analysis.

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