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Genesis has unveiled the GV80 Coupe Concept at an exclusive event at Genesis House New York.

The four-passenger GV80 Coupe Concept adds a new facet to the Genesis brand.

“It emphasizes the duality of the Genesis brand by showcasing the antagonistic character that lives within the Athletic and Elegance parameters of Genesis’ design philosophy,” said Luc Donckerwolke, Group Chief Creative Officer.

Inspired by the X Speedium Coupe Concept unveiled in New York last year, the GV80 Coupe Concept combines the practicality of a lifestyle-oriented SUV with the dynamism of a sports car. It is a statement of intent for more emotional, performance-oriented models and a preview of Genesis’ future programs.

“At its inception, the Genesis brand began creating luxury sedans, which evolved into the G70, G80, and G90 models,” said Luc Donckerwolke. “Over the past seven years, we have added more lifestyle-oriented models to the portfolio, such as our GV80 and GV70 SUVs.

Now we are pushing the envelope with more emotional cars that elevate Genesis’ performance and dynamic attributes.”

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