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In this episode, I’m chatting with Victoria Boyd, a no-BS marketing strategist and the go-to person when you don’t know what to do next. Victoria shares her bold rebranding journey, from realizing her old brand no longer fit to embracing a fresh new look and message.



We talk about her ‘aha’ moment in London’s vibrant Neil’s Yard, finding a designer who understood her vision, and why rebranding is about so much more than just a logo change. Join us as we dive into the confidence and clarity that comes from creating a brand that truly aligns with who you are—and where you’re headed.



→ Victoria's Website:



→ Grab a Rebrand Checklist:



→ Are you a squiggle or a square? Go to jesscreatives.com/quiz () to find out



→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand () for help





🔑 Key Takeaways:







Strategic Brand Vision: Victoria's journey underscores the importance of a well-thought-out brand strategy. She moved from trendy, non-strategic designs to deeply understanding the essence of her brand, a shift inspired by a significant moment in Neil’s Yard, London.






Professional Help is Worth the Investment: Despite initial financial constraints, Victoria realized that professional help was crucial in accurately capturing her vision. Her experience highlights the value of investing in skilled designers who can genuinely connect with and understand your brand identity.






Personal and Professional Growth: Rebranding is not just about visual changes but also about personal and professional evolution. For Victoria, this journey provided an opportunity to break free from past challenges, gain confidence, and streamline her business towards a clearer, more cohesive direction.

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