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Cutting your SEO budget when the economy dips is like selling your car for gas money: it solves a problem today, but creates an even bigger one tomorrow.

When the market gets shaky and inflation becomes the not-so-fun background noise of every news broadcast, our first instinct is to clamp down on spending. (I get it — been there, stressed that.)

The gym membership? Paused. Takeout lunches? Cancelled. And, for so many business owners, “non-essentials” like SEO or marketing are the first things on the chopping block.

I’ve spent years helping business owners ride out everything from random Google updates to that little blip called 2020. Here’s what I know for sure: slashing your SEO budget in tough times may feel safe, but it’s actually costing you more—both now, and especially when the recovery arrives.

I'm Jess, an award-winning web designer and the owner of Jess Creatives. I offer graphic and web design as well as SEO and consulting to help you save time and look good online.

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