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In this clip from the Joe Rogan Experience #2331, guest Jesse Michels digs into a chilling truth: at least 50% of online engagement comes from bots, not real people. He explains how these automated accounts hack the dopamine centers of our brains—often starting at a very young age—to manipulate behaviors and feed endless scrolls. \n\nMichels breaks down the blurred lines between human curiosity and narratives engineered by state actors, corporations, and unknown influencers. With virtually no rules governing social media, we’re left unable to distinguish genuine conversation from algorithmic propaganda. This digital manipulation fosters confusion as to who or what is driving the trends we follow.\n\nDive deeper into topics like internet bots, dopamine hacking, digital manipulation, and online misinformation. Jesse Michels, creator and host of American Alchemy, brings his expertise in controversial science and culture debates to expose how these tactics distort our perception of reality. Whether you’re concerned about social media addiction, youth mental health, or the integrity of online discourse, this eye-opening clip will leave you questioning everything you thought you knew about human connection on the internet.

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