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Google's Information Gain patent focuses on improving search results by prioritizing content that provides new or additional information not already covered by other top-ranking pages. This patent allows Google to evaluate the uniqueness and relevance of information within a webpage, rewarding content that enhances the user's understanding of a topic.

By identifying and elevating pages that introduce fresh insights or perspectives, the patent helps ensure that search results are more comprehensive and informative, ultimately improving the user experience by reducing redundancy and promoting diverse, high-quality content.

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