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Pebbles is a brand of breakfast cereal introduced in the United States by Post Consumer Brands on October 20, 1971 featuring characters from the animated series The Flintstones as spokestoons (i.e., cartoon characters speaking on behalf of the product in advertising). The product line includes Cocoa Pebbles and Fruity Pebbles.

The earliest commercials produced by Post's ad agency D'Arcy Masius Benton & Bowles with cooperation from Hanna-Barbera featured the animated Fred Flintstone and Barney Rubble (as voiced by Alan Reed and Mel Blanc, respectively) interacting cheerfully with live-action children, eating the cereal around a typical household breakfast table; others showed Fred and Barney enjoying the cereal with their wives around their Bedrock breakfast table or in other locales and situations in Bedrock. Commercials after about 1978 were entirely animated and would have a typical plot repeated with various differences.

Fred eats cereal while Barney would want some as well; to that end, Barney would either disguise himself or distract Fred from his bowl of cereal using various creative and increasingly outrageous means.

While Fred was distracted, Barney would eat some Pebbles, but Fred would quickly discover Barney's deception, usually due to Barney's excitement at eating the cereal that would cause his trick to be discovered and/or his disguise falling apart.

Angry about having his breakfast stolen, he would normally exclaim, "Barney! My Pebbles!" Barney would then chuckle and deliver a comedic line (Such as, "Hate to eat and run".) while running away from the angry Fred, and Fred would give chase.

A frequently used tagline for these particular commercials was "They're Yabba-Dabba-Delicious!". Commercials for the cereal aired around the Christmas season feature Barney trying to steal the cereal, however, in the spirit of the holidays, Fred lets Barney have the cereal with him.[original research?

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