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We experimented to see how much pain our volunteers could handle. Go to to try Headspace for free using the code VERITASIUM

Studies on Headspace -

A massive thank you to Rayner Moss for recreating the experiment equipment and making this shoot happen.

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If you’re looking for a molecular modeling kit, try Snatoms, a kit I invented where the atoms snap together magnetically -

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References:
Kahneman, D. et al. (1993). When More Pain Is Preferred to Less: Adding a Better End. Psychological Science -
Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux -
Fredrickson, B. L., Kahneman, D. (1993). Duration neglect in retrospective evaluations of affective episodes. Journal of personality and social psychology -
Kahneman, D., Tversky, A. (1972). Subjective probability: A judgment of representativeness. Cognitive Psychology -
Diener, E. et al. (2001). End Effects of Rated Life Quality: The James Dean Effect. Psychological Science -
Redelmeier, D. A. et al. (2003). Memories of colonoscopy: a randomized trial. Pain -
Kemp, S. et al. (2008). A test of the peak-end rule with extended autobiographical events. Memory & Cognition -

Images & Video:
Daniel Kahneman via UNSW -
Barbara Fredrickson via UNC -
Stephen Gould via achievement.org -
Amos Tversky via LGT -

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Directed by Petr Lebedev
Written by Petr Lebedev and Derek Muller
Edited by Peter Nelson
Animated by Fabio Albertelli and Ivy Tello
Illustrated by Jakub Misiek
Filmed by Derek Muller and Bernard Lau
Produced by Petr Lebedev, Derek Muller, Rob Beasley Spence, Owen Maher, David Szasz, Emily Taylor, Gregor Čavlović and Alistair Dann

Thumbnail contributions by Ren Hurley and Peter Sheppard

Additional video/photos supplied by Getty and Storyblocks
Music from Epidemic Sound

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