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I just still don’t get it. Yes , Audi brought back the front badge now on the new SQ5, and hopefully in all new S/RS models. BUT, why why oh why keep pushing this terrible looking Teemu Comic Sans font made in MS Paint, and now even without the full model definition? How hard was it to put a proper SQ5 in there??
Why even touch something holy as the original S/RS badges at all? I get it, sometimes we need a refresh. But not a gigantic step back like this? Where was the imagination when this new logo was redesigned?
And no, in far away from the only one “complaining”. I’m just the one pushing it the most. I would say approximately 90% of the Audi customers and enthusiasts do not like this new badging system. It looks so cheap!
I can’t get over this. Can you?

What really upsets me is that Audi keeps pushing these unexplainable changes and keeps driving the whole enthusiast community away from its brand. And a brand is nothing without having their enthusiasts support.

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