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In today's episode, we're diving deep into the fascinating world of branding, using Dunkin's transformation as a case study. You might have noticed that Dunkin' Donuts is now just Dunkin'. This change wasn't just a face-lift but a strategic move to stay relevant in a shifting market. We’ll unpack the difference between rebranding and repositioning, and dive into how Dunkin' kept its core identity while modernizing its image and expanding its appeal beyond just donuts.



Whether you're a small business owner or just brand-curious, today's episode is packed with insights and actionable lessons for morphing your brand without losing its essence. So grab your coffee, maybe even from Dunkin', and let's get started!



→ Grab a Rebrand Checklist:



→ Are you a squiggle or a square? Go to jesscreatives.com/quiz () to find out



→ Feeling inspired to rebrand? Go to jesscreatives.com/rebrand () for help

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