How The Pumpkin Spice Latte Accidentally Stole Autumn - Cheddar Explains
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How The Pumpkin Spice Latte Accidentally Stole Autumn - Cheddar Explains
Each year, Starbucks launches its Pumpkin Spice Latte around Labor Day, heralding the beginning of fall for many folks. Since its inception, the beverage has become the company’s most popular seasonal drink. With all its popularity now, it’s hard to believe that the pumpkin spice latte almost didn’t exist. So how did Starbucks manage to create such a countrywide phenomenon? Further reading: Forbes https://www.forbes.com/sites/michelinemaynard/2013/09/22/how-starbucks-turned-pumpkin-spice-into-a-marketing-bonanza/?sh=4148be10718a https://www.forbes.com/sites/clareoconnor/2015/11/10/the-pumpkin-spice-economy-how-starbucks-lattes-fueled-a-500-million-craze/?sh=19ad63fbded4 Vox https://www.vox.com/culture/2018/8/29/17791082/pumpkin-spice-latte-starbucks-backlash-explained&sa=D&source=docs&ust=1662502517995830&usg=AOvVaw0eMRskdi3tMMqY3XDekHk1 Quartz https://qz.com/136781/psl-untold-history-of-starbucks-pumpkin-spice-latte/ NBC News https://www.nbcnews.com/better/health/why-do-we-pumpkin-spice-so-much-science-behind-psl-ncna815071 Connect with Cheddar! On Facebook: https://chddr.tv/3JmGgBe On Twitter: https://chddr.tv/3qaYQog On Instagram: https://chddr.tv/36u8tqY On Cheddar.com: https://chddr.tv/37GycgL
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Each year, Starbucks launches its Pumpkin Spice Latte around Labor Day, heralding the beginning of fall for many folks. Since its inception, the beverage has become the company’s most popular seasonal drink. With all its popularity now, it’s hard to believe that the pumpkin spice latte almost didn’t exist. So how did Starbucks manage to create such a countrywide phenomenon?
Further reading:
Forbes
Vox
Quartz
NBC News
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